Looking for Alcohol Treatment?

You can receive independent, expert advice on alcohol treatment and alcohol rehab centres by telephoning DryOutNow.com on 0845 370 0203.

The most important consideration in choosing the type of treatment for alcohol addiction is to match the individual to the alcohol treatment that is most likely to lead to a successful outcome.

DryOutNow.com can provide an assessment of all your needs and a recommendation regarding the most effective alcohol treatment for you. We can provide fast, immediate access to alcohol treatment.

Anti alcohol advertising 'catastrophically misconceived'

The rationale behind some anti-drinking advertising campaigns may be "catastrophically misconceived", according to new research.

Researchers at Bath University, who have just completed a three year study of the subject, said that many of these adverts play on the entertaining 'drinking stories' that young people use to mark their social identity.

Adverts such as Diageo's thechoiceisyours campaign show drunken incidents, such as being thrown out of a nightclub, being carried home or passing out in a doorway.

The researchers said that these are often seen by young people as being a typical story of a 'fun' night out, rather than as a cautionary tale.

"Extreme inebriation is often seen as a source of personal esteem and social affirmation amongst young people," said Professor Christine Griffin from the University of Bath, who led the research with colleagues from Royal Holloway, University of London and the University of Birmingham.

"Our detailed research interviews revealed that tales of alcohol-related mishaps and escapades were key markers of young peoples' social identity. Not only does being in a friendship group legitimise being very drunk - being the subject of an extreme drinking story can raise esteem within the group."

Co-author professor Chris Hackley at the School of Management at Royal Holloway concluded that this suggests that anti-drinking advertising campaigns that target this kind of behaviour may be "catastrophically misconceived".

He added that there may be a need for a radical re-thinking of national alcohol policy which takes into account the social character of alcohol consumption and the identity implications for young people.

DryOutNow.com provides highly practical help for people with alcohol problems, their friends and relatives. DryOutNow.com also provides free resources for healthcare professionals such as medical information and alcohol treatment guidelines.

Other Alcohol Treatment Related Articles

• Leeds counts 438GBP million economic and social cost of alcohol-related problems
• Pablo and FRANK - the new cocaine campaign
• Cannabis upgraded to Class B drug
• DrugScope welcomes report on 'neglected issue' of prescription and over-the-counter medication depen
• Tougher health and safety law demands tougher drugs policies, says drug testing company
• Time's up for irresponsible drink deals
• More action needed to tackle alcohol misuse, says BMA
• New report reveals that five million people participate in self help groups each year
• Make Scotlands roads safer, reduce drink driving limits, says BMA Scotland
• Study will seek to break cycle of chemical dependence and incarceration
• More advice on alcohol and healthy living from UK Department of Health
• Working towards recovery, Getting problem drug users into jobs, UKDPC report released
• More support needed for employers to hire addicts, says research
• Study shows link between number of alcohol retailers and youth injuries
• European project to study relationship between ADHD and substance abuse
• Two few treatments centres says former government adviser
• BMA Scotland recently published an action plan to tackle alcohol misuse
• WHO to hold public hearing on ways of reducing the harmful use of alcohol
• Public policy measures on alcohol price and availability would be more effective than clinical treat
• Licensing act could be affecting alcohol-related hospital admissions