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Article: Time's up for irresponsible drink deals

A ban on 'all you can drink' promotions in pubs and bars is among a range of new measures announced today by Home Secretary Jacqui Smith and Health Secretary Alan Johnson.

The measures are supported by a new £4.5 million crackdown on alcohol-fuelled crime and disorder.

Following an independent review, which found that many retailers are not abiding by their own voluntary standards for responsible selling and marketing of alcohol, the government now intends to introduce a new mandatory code of practice to target the most irresponsible retail practices.

This will set out compulsory licensing conditions for all alcohol retailers and will give licensing authorities new powers to clampdown on specific problems in their areas. Licensing authorities will also be able to impose these new powers on several premises at once.

The government will shortly consult on a range of compulsory conditions including:

• banning offers like 'all you can drink for £10'


• outlawing pubs and bars offering promotions to certain groups, such as women only


• ensuring that customers in supermarkets are not required to buy very large amounts of a product to take


• advantage of price discounts


• requiring that consumers are able to see unit content of all alcohol when they buy it


• requiring bars and pubs to have the minimum sized glasses available for customers who want them.

Crime and disorder reduction partnerships are being awarded a £3 million cash injection to target enforcement activities on specific alcohol-related problems in 190 areas across all police forces. In addition, £1.5 million will be given to a number of priority areas to strengthen their ability to tackle underage sales, confiscate alcohol from under 18s and run communications campaigns to tell people what action is being taken to successfully reduce alcohol related crime and disorder in their local area.

Jacqui Smith said, 'I don't want to stop the vast majority of people who enjoy alcohol and drink responsibly from doing so but we all face a cost from alcohol-related disorder and I have a duty to crack down on irresponsible promotions that can fuel excessive drinking and lead people into crime and disorder. That's why I will impose new standards on the alcohol industry that everyone will have to meet with tough penalties if they break the rules.

'There is no simple solution to tackling this problem - we all have a responsibility to tackle the binge drinking culture. I look forward to seeing the results of our £4.5 million crackdown on alcohol fuelled crime and disorder.'

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