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Campaigners are hoping that the internet site YouTube may prove to be a potent weapon in the fight against alcohol abuse.

A new advertising campaign has been launched across the Forth Valley to coincide with Scotland's first Alcohol Awareness Week.

The campaign has been inspired by the video-sharing site and includes posters on buses bearing the message: "You Tube! Don't be Next," as well as numbers to call for alcohol treatment and advice.

Fiona Mackenzie, chief executive of NHS Forth Valley, said that parents can play a "vital role" in educating youngsters about the dangers of binge drinking.

Ms Mackenzie, who chairs the area's substance action team, told the BBC: "It may appear glamorous for youngsters to drink heavily, especially when amongst friends, but to be under the influence is far from glamorous.

"We need to encourage people to drink sensibly and be aware of what damage too much alcohol can cause."

The campaign will run until the New Year.

Article published on 23/10/2007 by DryOutNow.com

DryOutNow.com provides highly practical help for people with alcohol problems, their friends and relatives. DryOutNow.com also provides free resources for healthcare professionals such as medical information and alcohol treatment guidelines.

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